LA DUCHESSE
Branding & Packaging
Redefining and democratizing clear aligners, One Smile at a Time
The Client
La Duchesse is a Lyon based clear orthodontic aligner manufacturer founded in 2020. Their goal is to democratize access to excellent dental care and disrupt the traditional orthodontic industry.
The Project
This project's core is crafting a brand identity symbolizing rebellion and innovation. Circular shapes serve as visual building blocks, playfully alluding to the goal: creating flawless smiles. The graphic mark resembles a crown but also represents an open mouth with a tongue, uniting the concepts of brand-related royalty and the orthodontic industry.
