nu.

BRANDING & PACKAGING
Transcending beauty through clean aesthetics and a second skin feel

The Brand

Created exclusively as portfolio piece, nu. pushes the boundaries of beauty and design, offering a unique exploration of minimalistic visuals.

By incorporating the 'second skin' concept into the packaging through the distinct logo cutout, nu. creates a harmonious fusion of aesthetics and functionality. It is a visual representation of the brand's mission to provide a makeup experience that feels natural and weightless, as if it becomes an extension of one's own skin.

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AS FEATURED IN...
BEHANCE
Featured in Packaging • Featured in Adobe Illustrator  •  View Project
DIELINE
"nu. is taking clean beauty to a whole new level (...) the packaging is simple yet makes a statement."  •  Read More
MINDSPARKLE MAG
"nu. is a makeup brand, defined by a clean and simple visual language."  •  Read more
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LUNA'S
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