The Brand

Luna's Labyrinth is an online store and forum with a diverse collection of high-quality stationery. apparel, and trinkets, to fuel creativity and a curious community. As this is a business based on high-quality stationery, the packaging development was very focused on its concept. The idea was to create a metaphor with journaling and all the esoterism around the brand. The packaging concept is therefore centered on the idea of ​​a mystical book.