The Lisbon Zoological Park is among the oldest zoos in the world, having been open for over 136 years. A true "grandpa" needs to keep up with the times, and so we propose a more appealing rebranding for a younger audience. By switching a formal with a more approachable presence, the Lisbon Zoo becomes friendlier before its visitors.
Currently, the zoo has no social media presence, apart from its Youtube channel. Because of this, we decided to also create an example of what its Instagram page could look like.