Zees was born from necessity. In today's world where people seem to work into their grave, there seems to be no time for self care - namely, something as important as sleep. Time and time again studies have shown the importance of sleep in reducing stress and disease. This is where the brand comes in. Striving to help people reconquer sleep, night after night. In this sense, its identity should emanate calm and relaxation. This is attainer through the use of curved, smooth shapes, colors related to duck, and earthy, grainy textures.