Nourise is a fictional brand for skincare line products of moisturizing and skin regeneration. The name comes from the words "nourish" and "rise" and also can be read as "now rise". The brand's identity is composed by a serif typography, complemented by a minimalist drawing of a sunrise. The sunrise is encolsed on a square shape, representing a window (a metaphor for a fresh start). When the logo can't be used with the graphic element, the serif font may be accompanied by a sens serif font describing what the brand is about - skincare.