Luna's Labyrinth is an online store and forum with a diverse collection of high-quality stationery, to fuel creativity and a curious community. Read some thought-provoking blogs, pen your intentions, chat with some of your favourite artists, and connect with like-minded individuals. As this is a business based on high-quality stationery, the packaging development was very focused on its concept. The idea was to create a metaphor with journaling and all the esoterism around the brand. The packaging concept is therefore centered on the idea of a mystical book.