DURANGO
Branding
2020

Brand Identity

Mexican Food Restaurant

DURANGO is a restaurant located in Durango, USA, which brings the culture of the city of the same name - Victoria de Durango, Mexico - up north. The logo is a mixture of different symbols of the mexican culture: the sombrero (typically worn by mariachis), the luchador (professional mexican wrestler) and the skull - representing the day of dead which mexicans see as a day of celebration instead of sadness. The brand brings these elements together in an unconventional graphic line.

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